Are you leaving the outcome of your marketing efforts
to chance?
Discover
How You Can
Start Making More Money Online
and Offline... Practically Overnight!
Increase Response by up
to 300%...
Close More Sales...
and
Make
that Cash Register Sing!
Dear Marketer and
Business Owner,
When it comes to
successful marketing and getting results,
it
often boils down to this—copy
that converts is what leads to big bucks. The truth is simple:
What you say, why
you’re saying it and
to whom you’re saying it matters.
And
yet while many
marketers are really good at creating products, they just can’t write. In
fact, many times their sales copy is hurting profits. Therein
lies the opportunity.
How much of this sounds familiar...
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You’ve got something people want and need, you just can’t get them
to “see” that they want and need it—getting people to take action
is the problem. |
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Those
Tire-Kicking “Lookie-Loos” are driving you crazy—your lead generating
success is nowhere to be found. |
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Your
competition is making sales with inferior products while your cash-flow
sputters like a Ferrari running on 87 Octane. |
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You’ve
bought the self-help copywriting e-books, listened in on the copywriting
teleseminars, all to no avail—what gives? |
If you're not seeing
the results you desire with your marketing efforts, review your copy.
Whether it’s a sales letter, a lead capture campaign, an Autoresponder
email or a direct mail promotion, having effective copy is key. Without
it, results will suffer.
Copy is King. All Hail the King!
It's
a mistake to think that your product or service will sell itself.
Having effective
copy is what captures
your visitors and persuades them to buy.
Here's the process in a nutshell...
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Know what your prospects want and why they want it |
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Know your prospect’s “Emotional Buying Response”
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Write copy that builds trust with your prospects |
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Write copy that triggers your customer’s “Emotional Buying Response”
and
compels
them to buy or opt-in |
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Close
the deal and deliver quality products and services |
Effective copy is what
gets you there. Think
of it this way—effective
copy with a lesser quality product will out pull bad copy with the best of
breed almost every time.
This is one of those
Timeless Business Principles that smart marketers pay close attention
to. Effective copy can mean the difference between success and failure. The
best marketers know this.
And while we're on the subject
of Timeless Business Principles, here are three more that can increase your
bottom line...
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A Confused
Mind Says No.
Offer too many choices and say goodbye to your prospects.
Stay On Point. Don’t litter the playing field with
multiple choices. Focus on the first sale first. |
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Value trumps Price.
Are you creating real and recognizable value for your customers? Are
you clearly and effectively communicating this value? Stay On Point. Let
the value of your products and/or services speak for itself. |
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Features Tell – Benefits Sell.
Don’t get me wrong,
features are important. That is, certain features are important to
certain of your customers. It’s the benefits, however, that wiggle like the
worm at the end of the line. Stay On Point. Know the fish
you’re after and which bait will reel them in. |
How To Generate
Thousands
More in Profits
Think about having a
sales letter, a squeeze page, an Autoresponder email series or a direct mail
promotion that converts just a single percentage point more.
How much additional
profit would you rake in? Let's look at an online example...
Consider that you have
a digital product that sells for $47 and you're getting 200 visitors
per day to your website. If your sales
conversion is 1%, that means you're making 2 sales per day which
equals $2,820 per month.
Not bad to be sure.
But... if you
increase conversions just 1% you'll have doubled your sales. You're
now making $5,640 per month with the same traffic with no
extra advertising costs involved!
Increase conversions to
3% and you're now making over $100,000 per year!
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Visitors/Day |
CR |
Sales/Day |
$/Day |
$/Year |
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200 |
1% |
2 |
$94 |
$34,310 |
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200 |
2% |
4 |
$188 |
$68,620 |
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200 |
3% |
6 |
$282 |
$102,930 |
You can do the same
math with squeeze page conversions and discover how quickly your
list can grow when your conversion rate increases.
Squeeze page conversions can be as high as 30-40% or more
depending on your niche, your offer... and your copy!
In fact, successful
marketers know that effective copywriting pays dividends because it leads to
huge profits
for
years and years to come.
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"I
highly recommend
Lawrence
as your copywriter!"
"Lawrence and I have
worked very closely on dozens of copy projects. There are a lot of
copywriters out there who think they have what it takes and simply
don't. Lawrence does have what it takes and your profits will
reflect that. I highly recommend Lawrence as your copywriter!"
~Eric Louviere
www.vipercopywriting.com |
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"We made
over $140,000 in sales!"
"I
was most impressed with Lawrence's commitment to the success of our
campaigns. We brought him in for a 12 week project and made
over $140,000 in sales. He also doubled our opt-in rates with
out list-building campaign. Lawrence's advice has been spot on
every time. I recommend you hire him before your competitor
does!"
~Sue Hatfield
www.firstclassmlmtools.com |
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"Right
there with the best of the best!"
“I love the sales letter Lawrence
wrote for me! I have seen the best of the best—from Kern, to
Jenkins, to those that bring in $1-2 million in sales in a week.
This is right there with those, because there's no hype or
promises.”
~Kim Klaver, New School Marketing
kimklaverblogs.blogspot.com
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A
first
rate service all around!"
"Lawrence is the first person I contact whenever I
have a new product in the pipeline. His writing
style is excellent and more importantly it sucks the
customers in completely until they have no choice
but to click on the 'Buy Now' link. A first rate
service all around!"
~Kris Jackman, BetterBet Publishing
www.betterbetpublishing.com |
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"I
got
so sucked into your copy
I was ready to
order my own product!"
Lawrence, you ROCK!!
Those 10 Autoresponder messages you wrote for me are incredible.
I got so sucked into your copy I was ready to order my own product!
We will DEFINITELY be working on many projects in the future.
Thank you VERY much!
~Dan Ramsay
www.InternetEnterprises.com |
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"Lawrence will make your copy rock!”
"I had struggled
writing copy for my website for months, making at least 10 total
rewrites. But it still didn’t reach out and grab the reader. I
called Lawrence in desperation as I needed a complete rewrite─quickly. He delivered
copy that made the reader pay attention. He also
provided ideas on how to totally transform the overall look
and attractiveness of my website. If you can get his help, Lawrence
will make your copy rock!”
~Paul Sterling
www.RelationshipRemodeling.com |
Effective
Copy Gets Results
The moral of the story is
this—effective
copy leads the reader to the Promised Land. And the Promised Land, it
just so happens, is the product and/or service you are selling.
How nice for them
and how nice for you!
Effective copy is the oil that keeps your business gears from locking up. Copy that is off point and unclear can thwart you from kicking your business
into higher gear.
On the other hand, copy that is clear and
On Point is what gets the job done—and help is just a click away...
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From the Top:
You are launching a new product or service, you want to build an
Opt-in list and you need brand new sales letters, squeeze pages,
Emails, Google ads, etc. Direct Mail promotions and offline
collateral too.
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Let me write these for you. |
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Rewrites/Reviews:
You have an existing product or service that has been
under-performing. You want to re-energize your sales
copy, attract new opt-ins, generate new leads and drive new sales.
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I will rewrite, revise, and edit your sales
letters, squeeze pages, pay-per-click ads,
emails,
direct
mail promos and offline ads. |
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Consultations:
Your Opt-in list is getting built and sales are happening. You
think there’s another level you can take things to. You want a
copy/marketing consultation and review.
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Let’s
talk about your needs. |
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Joint ventures:
You’re looking to partner with a seasoned copywriter, marketer and
entrepreneur. Joint ventures can be a great way to build
success.
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Let's talk about what kind of
joint
venture partnership you have in mind. |
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Maybe you’re
concerned that copywriting is too expensive to outsource. It’s not hard to understand why because copywriting rates are all over
the board.
The
real truth is this—hiring
a copywriter should cost you nothing. You should get back your
investment right away.
So first, let's
make sure we will work well together. If you’re not clear about what you
need and want, if you don’t follow up and follow through, if you’re not
treating your customers with the respect and care they deserve, we are
probably not a fit.
However...
If you are high-minded, passionate about your what you have to offer,
committed to excellence and focused on creating outstanding value for your
customers, then I would welcome the opportunity of working with you.
And when you place your
copy in my hands, you get my very best—
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You get my
15+ years experience selling and marketing online. |
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You get my
marketing savvy and expertise.
I am a certified
Guerilla Marketing Coach. |
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You get my knowledge of sales and human
behavior. I have a Master's Degree in Applied Psychology and
25+ years in sales. |
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You get my passion
for writing persuasive sales copy. |
Are You Ready to Move
Forward?
Request a quote by filling in the form below:
You can also email
me for samples, questions or for more details:
lk (at) onpointcopy
(dot) com
I look forward to hearing from you.
To your success,
Lawrence Katzman
On Point Copy
P.S.
Don’t wait another day to
catapult your sales to new heights.
Your prospects want to buy from you and become customers.
Effective copy
will help make it happen. Drop me a note today and let's see what we
can create together!
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