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Are you leaving the outcome of your marketing efforts to chance? Discover the Surprising Truth ...
You Can
Be Making More Money Online
Increase Response Rates
by up
Dear Marketer and Business Owner,
When it comes to successful marketing, the bottom line is simple. What you say, why you’re saying it and to whom you’re saying it matters.
It often boils down to this ... copy that converts is what leads to big bucks.
And yet while many marketers are really good at creating products, they just can’t write. In fact, many times their sales copy is hurting profits. Therein lies the opportunity.
How much of this sounds familiar ...
If you're not seeing the results you desire with your marketing efforts, review your copy. Whether it’s a sales letter, a lead capture campaign, an Autoresponder email or a direct mail promotion, having effective copy is key. Without it, results will suffer.
Copy is King – All Hail the King!
It's a mistake to think that your product or service will sell itself. Having effective copy is what captures your visitors and persuades them to buy.
Here's the process in a nutshell. . .
Effective copy is what gets you there. Think of it this way ... effective copy with a lesser quality product will out pull bad copy with the best of breed almost every time.
This is one of those Timeless Business Principles that smart marketers pay close attention to. Effective copy can mean the difference between success and failure. The best marketers know this.
And while we're on the subject of Timeless Business Principles, make sure you are aware of these as well ...
How To Generate
Thousands
Think about having a sales letter, a squeeze page, an Autoresponder email series or a direct mail promotion that converts just a single percentage point more.
How much additional profit would you rake in? Let's look at an online example ...
Consider that you have a digital product that sells for $47 and you're driving 200 visitors per day to your website using free traffic methods.
If your sales conversion is 1%, that means you're making 2 sales per day which equals $2,820 per month.
Not bad to be sure.
But ... if you increase conversions just 1% you'll have doubled your sales. You're now making $5,640 per month with the same traffic with no extra advertising costs involved!
Increase conversions to 3% and you're now making over $100,000 per year!
You can do the same math with squeeze page conversions and discover how quickly your list can grow when your conversion rate increases. Squeeze page conversions can be as high as 20-30% or more depending on your niche, your offer ... and your copy!
In fact, successful marketers know that effective copywriting pays dividends because it leads to huge profits for years and years to come.
Effective Copy Gets Results
The moral of the story is this ... effective copy leads the reader to the Promised Land. And the Promised Land, it just so happens, is the product and/or service you are selling.
How nice for them and how nice for you!
Effective copy is the oil that keeps your business gears from locking up. Copy that is off point and unclear can thwart you from kicking your business into higher gear.
On the other hand, copy that is effective, clear and On Point is what gets the job done and help is just a click away. . .
Maybe you’re concerned that copywriting is too expensive to outsource. It’s not hard to understand why because copywriting rates are all over the board.
The real truth is this ... hiring a copywriter should cost you nothing. You should get back your investment right away.
So first, let's make sure we will work well together. If you’re not clear about what you need and want, if you don’t follow up and follow through, if you’re not treating your customers with the respect and care they deserve, we are probably not a fit.
On the other hand . . .
If you are high-minded, passionate about your what you have to offer, committed to excellence and focused on creating outstanding value for your customers, then I would welcome the opportunity of working with you.
And when you place your copy in my hands, you get my very best ...
Are You Ready to Move Forward?
Request a quote by filling in the form below:
You can also email me for samples, questions or for more details:
lk (at) onpointcopy (dot) com
I look forward to hearing from you.
To your success,
Lawrence Katzman
P.S. Don’t wait another day to catapult your sales to new heights. Your prospects want to buy from you and become customers. Effective copy will help make it happen. Drop me a note today and let's see what we can create together!
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